Marketing Financial Decision Making

Course Objective:

The objective of this course is to teach managers and supervisors about their changing industry and what they can do to deal with these changes. Participants will learn how to better understand their company's and their customer's financial statements and how they can effect them. Once participants have completed this course they will have a better understanding of the world around them, where they fit into the big picture, and what they can do to satisfy customer's needs and create shareholder wealth for both their customers and their company.

Some Key Deliverables:

• Learn to present ideas that will improve the four basic financial goals of your customer: efficiency, profitability, liquidity, solvency.
• Learn how to read your customer's annual report and compare it to other companies.
• Learn six financial ideas that will connect to every customers "Bottom Line".
• Learn what methods the top companies are adopting to evaluate marketing departments and divisions and how to become "best in class" under these methods.
• Understanding how to "rap" about finance and accounting with customers.
• Understanding your customers competitive and financial goals.
• How marketing impacts the balance sheet and income statement.
• How to finance and teach customers to finance their project ideas.
• How to find money making ideas from marketing groups and customers.
• Understanding key marketing strategies in dealing with selling customers products.
• Correcting common errors in understanding financial information.