A Gifted Instructor

An entertaining and captivating presenter, Lucian G. Conway, Ph.D., CPA, is one of the leading instructors of finance and accounting in America. His high-energy, down-to-earth style takes the mystery out of numbers and has participants conversing confidently on financial matters before the course is over.

	More than 25 years experience in finance, accounting, bargaining unit motivation, regulatory reporting, ratemaking, productivity, business case analysis, economics, strategic spending and competition
	Taught more than 2,000 professional continuing education courses on finance, accounting, ratemaking, economics, strategy and competition
	Trained more than 60,000 employees in 20+ industries

Founding of Company

Lucian founded Conway Consulting in 1990 to help employees understand finance and accounting and recognize how their decisions directly impact company profits. While working as an auditor with Ernst and Young, he discovered that employees of Fortune 500 companies lacked a “connection” to the financial outcomes of their companies. Realizing that this “missing connection” was costing companies billions of dollars each year, he developed exciting new techniques for teaching finance and accounting to operating employees including managers, supervisors, and union employees. His enthusiasm for helping students and expertise in achieving results are reflected in the number of Fortune 500 companies that invite him to motivate and train their employees year after year. From these early beginnings, Conway Consulting has grown into a multi-million dollar company.

Biography

Dr. Conway is the founder and president of Conway Consulting. Prior to 1990, he worked as an auditor with Ernst and Young, an information systems analyst with Accenture, an information system analyst and a distinguished Faculty Fellow with Price Waterhouse and Company, and as a professor at Baylor University, Hankamer School of Business. He has been a Certified Public Accountant since 1970.

Academic Appointments

	J.E. Bush Professor of Accountancy in Baylor University’s Hankamer School of Business, 1976-1991
	President of the Faculty Senate, Baylor University, 1984-1986
	Associate Dean, Baylor University’s Hankamer School of Business, 1979-1987
	Full Professor, Baylor University, 1984-1990

Education

	Ph.D. in Financial Accounting, Specializing in Financial Analysis and Reporting, Louisiana State University, 1976
	MBA, Louisiana State University, 1971
	Bachelors of Science in Accounting, Louisiana Tech University, 1970

Memberships

	American Institute of Certified Public Accountants
	The Texas Society of Certified Public Accountants
	The American Association of Accountants
	The National Association of Accountants

Awards

	Outstanding Professor, Baylor University, “Baylor Circle of Achievement”, Mortar Board, 1984
	Full Time Faculty Fellow with Price Waterhouse, 1980
	Full Time Faculty Fellow with Accenture, 1978
	Baylor University “Distinguished Professor” Award, 1983
	Most Popular Professor Award, Baylor University, “Outstanding Scholarship and Service to Baylor University,” awarded by Circle K of Baylor University, 1978
	Outstanding Educator of America Award, nominated by Emerson Henke, Dean of Hankamer School of Business, Baylor University, 1977
	Awarded the prestigious “Touche Ross Trueblood Accounting Professor Award”, to study, evaluate, and recommend solutions to their toughest accounting and auditing cases, 1977
	Distinguished Service Award, First Baptist Church, Thibodeaux, Louisiana, 1976
	Outstanding Educator of America Award, nominated by Dean Ridley Gros, Dean of the School of Business, Nicholls State University, 1975
	Jaycees Outstanding Young Educator of Thibodaux, 1973

Publications

As a result of Dr. Conway’s research and writing he has authored over 40 books, academic journal articles, magazine articles, academic papers, manuals, and comments including publications in such prestigious academic journals as Management Accounting, Journal of Accountancy, and Accounting Horizons. Here are a few selected examples of Dr. Conway’s publications:

	Books and Book Related Publications
	Journal and Magazine Articles
	Paper Presentations and Publications

Books and Book Related Publications

	Introduction to Accounting and Reporting in Public Utilities, Texas Society of Certified Public Accountants, 1984, Conway.
	Managerial Use of Accounting Data, Gulf Publishing Company, Houston, 1978, coauthored by Henke and Holmes.
	Interpretacion De La Informacion Contable, Gulf Publishing Company, Houston, 1983, coauthored by Henke and Holmes.
	Solutions Manual for Managerial Use of Accounting Data, Houston, 1978, coauthored with Henke and Holmes, to accompany Managerial Use of Accounting Data.
	Intermediate Accounting, Harcourt Brace Jovanovich, Inc., New York, Holder, Stanga, and Williams, 1984, Acknowledgement to Conway as invited reviewer.
	Book review of International Accounting and Financial Reporting, Rueschoff, Praege and Publishers, New York, 1976, Conway, published in The Dallas Trader, April 1977.
	Church Information Systems: An Empirical Investigation of the Effectiveness of Church Information Systems in Providing Data for Decisions, Louisiana State University Printing Office, Baton Rouge, Louisiana, 1975, Conway.
	Accounting for International Transactions, Perspective in International Business, edited by Berkham and Vernon, first edition, 1978, Conway.

Journal and Magazine Articles

	Risk Inversion: Negative Governmental Impact on Electric Utilities Stock Prices, Money Paper, 1992.
	Investor Beware: How to Read the Unique Parts of External Audited Financial Statements of Regulated Companies, Money Paper, 1992.
	Designing a Five-Year Accounting Program, Issues in Accounting Education, Fall 1991.
	A Recommended Reporting Format for College and University Financial Statements, Accounting Horizons, June, 1989.
	Advertising by the CPA Professional: What are the results? Accounting Horizons, September 1989.
	Want to Improve Profitability? Manage Your Accountant, Production and Inventory Review Journal, 1989.
	Transferring the Family Business While Disinheriting Uncle Sam, Legacies, January, condensed version reprinted with permission from original editor, 1989.
	Dividend Reinvestment Plans for the Small Investor, Baylor Business Review, 1989.
	Ethical Considerations of Liberalized Advertising Practices for Small Practitioners, Proceedings of the Southwestern Regional Meeting of the American Accounting Association, 1989, Conway and Cassell.
	Important Keys Campus Recruiting, Today’s Certified Public Accountant, Summer, 1988.
	Estate Planning: Transferring the Family Business While Disinheriting Uncle Sam, Woman’s Enterprise, April, 1988, Conway and Bowman-Upton.
	The Corporation: For Estate Tax Planning and Providing for Succession, Money Paper, January, 1988, Conway and Stanley.
	Tax Effects of Dividend Reinvestment Programs, Money Paper, February, 1988.
	Louisiana CPA’s Opinions on Advertising, Lagnaippe, December, 1987, Conway and Moore.
	South Central Chapter of Louisiana Certified Public Accountants Becomes First New Chapter in 25 Years, The Louisiana Certified Public Accountant, Winter, 1975-1976, Conway.

Paper Presentations and Publications

	“Advertising, Commissions, Contingency Fees, and Competitive Bidding: Southeastern CPA’s Opinions,” SE Regional Meeting of the American Accounting Association, 1992.
	“Tax Accountant’s View on Selected Ethical Issues Related to Advertising,” Proceedings of the Northeast Regional Meeting of the American Accounting Association, 1989, Conway, Chesser, and Moore.
	“Ethical Considerations of Liberalized Advertising Practices for Small Practitioners,” Proceedings of Southeastern Regional Meeting of the American Accounting Association, 1989.
	“Northeastern Certified Public Accountant’ Opinions on Advertising,” Proceedings of Mid-Atlantic Regional Meeting of the American Accounting Association, April, 1988, Conway, Moore, Stanley, Abbe.
	“Understanding Your Accountant, Central Texas Chapter of the Association of Production and Inventory Control, April, 1988.
	“Functional Currency Choice as a Determinant of Financial Performance,” Midwest Academy of International Business, March, 1987, Conway, Miller.
	“Motivating Accountants — Why Can’t We?,” delivered at Annual Meeting of Industry and Economics section of Louisiana Academy of Science, abstract published in Proceedings of Louisiana Academy of Sciences, 1981.
	“A Recent Liberalization of the AICPA Code of Ethics: Voter Motivations,” delivered at Annual Meeting of Industry and Economics section of Louisiana Academy of Science, abstract published in Proceedings of Louisiana Academy of Sciences, 1980, Conway and Moore.
	“Marketing the Accounting Profession,” delivered at Annual Meeting of Industry and Economics section of Louisiana Academy of Science, abstract published in Proceedings of Louisiana Academy of Sciences, 1978, Conway and Moore.
	“The Role of International Accounting Education in the Business Curriculum of Institutions of Higher Learning,” delivered at Annual Meeting of American Academy of Marketing Science, Akron, Ohio, 1977, Conway.
	“International Accounting Standards: A View from Academia,” Proceedings of Academy of International Business, delivered at Annual Conference, 1977, Conway and Vernon.